Kfit is a motivational brand for any type of physique. Kfit never wants anyone to ever feel left out and that is why I was inspired to create a brand for everyday lifestyle for anyone who is thriving in their life. "Never settle" is the motto: never settle for less, because in life there is only room for improvement; in life you can only go higher, whether it's small or big. For your everyday motivation, the motto is placed upside down to always remind you to "Never settle." kfit, never settle.